PURPOSE, DISCOVERED AND EXPRESSED
I have a proven and powerful process and deliverable to get you to a true and dynamic purpose. The “Big Book of Brand Know How” then artfully builds a bridge between strategy and creative so your team can understand and activate your purpose through your brand and culture with both head and heart.
First, we dive into your business, your culture, your category, your competition and your customers, forming a unique point of view about your brand.
Then we develop and organize a customized brand strategy, taking extra steps to make sure everyone on your team gets it and feels it.
Next we connect strategy to beautiful creative, detailing all design and copy elements, providing clear direction, and demonstrating on-brand execution.
We continue to serve
as consulting creative directors, helping your team, agencies and tactics stay on-brand and on-point.